Artificial intelligence is one of those topics that are taboo, but also very interesting. On one hand, there are people who believe that artificially intelligent robots will place humanity into slavery and may even eradicate the species, to reach the “singularity”. Among these people is Elon Musk, so artificial intelligence is a very powerful subject. In this article, we will discuss how sentient AI (self-aware machines that have human-level intelligence) can and have begun to enhance the Ecommerce customer experience. Visit fundacity.com to know more about Sentient.
Current Customer Experience
Currently, there are thousands of different customer experiences when it comes to ecommerce. You have two extremes, one where the customer experience is unknown, complicated, and makes target audiences leave the site almost instantly. On the other hand, we currently have great customer experiences, where the customer feels safe, the interaction is seamless, and the follow-up creates repeat sales. In between these two extremes lies the current average customer experience; most ecommerce websites.
The reason why these experiences are average is because ecommerce is a fairly new concept, and humans don’t have the capacity to understand hundreds of thousands of variables that an artificial intelligence program can. It often takes months for a human to first, design a website, add products, create a customer experience, and then test. In the following months, variables are tested, such as button color, text, photos, and sales funnels. Sentient AI is able to do this at a much faster rate.
Sentient AI Ecommerce Customer Experience
With sentient AI, the ecommerce customer experience has already changed. Companies such as, Sentient, have begun testing intelligent ecommerce with AI-Powered shopping. Sentient Aware, for example, uses deep learning to give the customer the product they need, as soon as they arrive to the page. For example, the AI will learn that their favorite color is blue, and so will show a picture of a blue shoe first, instead of the red or black one. This is powerful, since the customer retention increases, with custom product listings for each visiting customer.
In conclusion, the ecommerce sector has slowed down over the years due to the time it takes to test new variables. With sentient AI, it is much faster to test what customers prefer, and what web design is more effective. With companies such as Sentient, the ecommerce customer experience will develop into a personalized funnel.