The Global Leader Lori Senecal Thrill at Innovation Is Undeniable.

Lori Senecal has been very instrumental in CP+B ever since she was appointed the CEO in 2015. In just a couple of years, the company has seen its revenue rise by 21%.

She has been very fervent in arousing people’s mind into innovation. Lori believes that creativity is a behavior, not a talent, and the truth of it has been evident in these recent campaigns which represent her approach.

CP+B build the commercializer for the Letgo app, where the app users would create sophisticated TV-style ads for their sale of used items. This boosted the app downloads to 45 million recently.

When 2K released NBA 2K basketball video game in 2016, CP+B fitted it with Fitbit, where players would create accounts and link them to NBA 2K profiles something to enabled them to make improvements to their virtual characters.

Lori at KBS+

At KBS+, where she used to work before becoming the CEO of CP+B, Lori Senecal held a competition meant to source innovative ideas from employees which would help boost morale. The by then two youngest employees gave the best idea which was to set up an on-site art gallery for the employees and local artists to showcase their work. This idea, later broadened and the gallery grew into a multi-purpose hub, something that was unimaginable at the beginning.

Listening to employees give their ideas without locking them out is one key factor in nature innovation and change, since that makes them part of it. Check out cpbgroup.com to see more

More about Lori Senecal

Lori Senecal the zealous global would never rest until she sees her vision and those of others accomplished. This is not something she has developed on joining CP+B but something which has been her driving force throughout her career. Creativity and innovation have always impressed her and it’s through that growth and change are experienced in a business.

Senecal has been ranked among the top 100 in business creativity, especially for her role in emboldening clients. Her impressive work in both KBS and PC+B in motivating talent growth and rising the companies to global heights testifies her capability.

Lori Senecal is a graduate of McGill University and the last born in her family. Through her vast knowledge in advertising and marketing, she has helped several companies like Coca-Cola, American Express, HomeGoods, Xbox and many others.

Read more: https://www.fastcompany.com/person/lori-senecal

Online Reputation Management Experts Can Help You

Do you know what your online image looks like? Want to present your company in a positive light and attract customers and clients to your company? A good online reputation management system is what you need in order to keep track of discussions, postings and other issues affecting your reputation.

Your reputation is very important in today’s society. You need to protect your online reputation with a reliable online reputation management system.

You need to know where you stand. Look for a company that has already helped many entrepreneurs, corporations, brands and professionals. Reputation Defender experts can help you identify the major issues regarding your online reputation. Whether it is in searches engine searches, negative business listings, bad reviews or social mentions, they can determine what needs to be fixed and take care of the task for you.

Nowadays, internet has made it very easy for people to share information and opinions about any topic imaginable. And anyone can simply go online and post any content for the world to see. You need to take control of your reputation and ensure that only positive content about you is being presented to Internet users.

What people read about you can have a tremendous effect on your online activities, including your business or other projects. Because of this, you will want to make sure your products and services are top notch, otherwise someone is going to tell others about it. Just a few negative remarks are enough to damage your credibility.

Make a first impression about your brand or organization. First impressions are crucial and determine whether you will be trusted or not.

At a reliable online reputation management firm, their professionals have a good understanding of the sensitivity of the Internet environment and render reputation solutions that are designed to give you control of how you are perceived by others.

Experts can handle your company’s reputation needs, including monitoring and managing your brand’s image and provide valuable advice and tips. They help you control what shows up online when searches are done regarding your company.

The Multi Award-Winning Publicist Gama

Alexandre Gama is the founder of Neogama, an advertising agency in Brazil. He is a multi-award winning publicist gathering awards at the Cannes Film Festival, Association of Professionals of Propaganda and other awards like the Caboré Award of Entrepreneur. He was a member of the Board of the Brazilian Association of Advertising Agencies (ABAP), and was a partner with the British automotive company Briggs Automotive Company (BAC) based in Liverpool, United Kingdom. He also served as the chairman of the jury of the International Film Jury of the British association D and AD.

Alexandre Gama graduated in Advertising and Propaganda from Fundação Armando Alvares Penteado and began his advertising career as a writer. Until then he worked as a copywriter and became the most awarded writer in Brazil. He became a partner and vice president to creation of AlmapBBDO and President/CEO and COO of Young and Rubicam. He then left to start up his own agency, Neogama.

In the following years, they also gathered awards such as Agent of the Year by Meio and Mensagem newspaper becoming the youngest agency to win the Cabore Prize and won again several awards again after that in the category of press and film but later on disconnected to BBH network and renamed it neogama again. He started to dedicate its operations fully to Brazil.

See Also: http://neogama.com.br/