The global fashion industry owes a lot of thanks to two entrepreneurs who have completely changed how people shop for tailored apparels. In the information and internet age, there has been a growing need for the creation of shopping platforms that can avail quality clothes that are specifically tailored for each shopper.
According to Business Insider, Adam Goldenberg and Don Ressler are the entrepreneurs who have succeeded in creating products that address this need. They are the founders of Techstyle fashion Group which was formerly called JustFab Inc. Learn more about Don Ressler: https://www.linkedin.com/in/don-ressler-328b4618
The brand is the home for several fashion names that have dominated various niches in the fashion industry. Under the TechStyle Fashion Group umbrella, we have Fabletics, Justfab, Shoedazzle, and FL2. Brands such as Fabletics have made it possible for women of all sizes and shapes to get apparels that tailored specifically for them.
Having created a niche for itself in the fashion industry, TechStyle Fashion Group has amassed a lot of fortune from membership fees and apparel sales.
Many cloth shoppers prefer shopping with the brand because the quality of the clothes is beyond reproach. Also, one can shop remotely, from the comfort of their house, car or office without the fear of getting ill-fitting clothes.
Don Ressler and Adam Goldenberg have also succeeded in creating brands that are aligned with the needs of the modern day consumer. Their garments are made from quality fabric. They are also very trendy making most people eager to purchase them.
One strategy that Don Ressler and Adam Goldenberg have heavily employed to ensure that their business is unique from others is the use of techniques such as reverse show rooming. With their good background in marketing, the duo has also managed in creating strong brand associations with celebrities such Kimora Lee Simmons and Kate Hudson.
When Adam and Don started JustFab Inc., they knew that associating their brand with an established entertainment personality will help them draw a lot of enthusiasm to their product. They settled for supermodel Kimora Lee Simmons whose successful modeling career had enabled her to attract millions of fans.
By the end of the year 2016, financial analysts projected that the revenues of TechStyle Fashion Group would reach a new high of $650 million. Such projections are irrefutable evidence of how the firm is gaining root in the fashion industry.
The e-commerce fashion industry had initially been touted as an Amazon’s monopoly but the entry of growth of TechStyle Fashion Group proving to be a worthy competitor to the retail giant.