Fabletics is a well known athleisure brand that was started in 2013 by fashion forward actress and business woman Kate Hudson. The brand specializes in fitness wear that is functional, fashionable, and multipurpose. But the companies success is not just about their quality brand, they paid attention to the consumer trends and established themselves away from the traditional marketing machine and became a progressive consumer focused organization.
Fabletics began as an unconventional fitness clothing brand. The companies founders saw the rising interest in fitness for woman in the United States but there was limited fitness wear available. The team of Don Ressler and Adam Goldenberg, founders of TechStyle Fashion Group, partnered with Kate Hudson to create a new line of fitness wear that was function based but fashionable for lifestyles outside of fitness. The pieces would be trendy, comfortable, and above all reasonably priced for the average consumer.
This was a fashion brand that had never been done before, so when it came time to decide on the marketing path for Fabletics the founders continued to forge their own path. Data has shown that more consumers are choosing products based on crowd-sourced reviews. Online reviews have become the new trusted word for consumers on goods and services. Fabletics used this information to create a review-centric marketing campaign that allowed the online crowd to have the power of their success. It was another progressive leap for the athleisure brand and helped grow the company by more than 200% in its first years. As online review sites continue to grow, Fabletics embraces its customers opinions and recognizes the power and influence it brings to their brand.
While Fabletics has forged a new path in athleisure wear for woman, one of its greatest success features is its partnering founder Kate Hudson. She is a well known American actress who has proven that she can grow and run a thriving business with the best of them. She was not handed a ready made success to be the face of, rather she had to work with her team to overcome several setbacks and complications in the beginning. One of her greatest attributes for Fabletics is that she truly cares about the product and the consumers.
Hudson was very passionate about making sure that the brand provided a strong message of self beauty and empowerment for all woman. She wanted a variety of clothing pieces that worked for all body types and made women feel comfortable and beautiful while expressing their individuality. This has been a core value for the company and is the pride and center of all the designs she views. The Fabletics website provides an online tool to help customers view looks and pieces that appeal to their personality. The Lifestyle Quiz allows people to answer a few questions about themselves then filters the pieces that would work best for them. It’s just another consumer focused tool that Fabletics has to give their customers the personal touch they deserve.
Kate Hudson’s is a respectable movie star, but she has more going for her than just that! Kate is also very interested in her physical fitness and designing! So much that she has decided to start her own activewear clothing company to provide women from all around the world with the absolute most comfy and breathable activewear clothing. Her company that is called Fabletics has been thriving in success, and she has been promoting her clothing line on her website at http://www.fabletics.ca/ and also on Amazon!
Kate has been credited for her unique way of expressing herself with her clothing, as she begins to share the designs with the world. She has used a unique technique to gain popularity and improve her business career. This technique is called the showroom technique and is when customers will view through many different sites online looking at the same products at a cheaper rate through some company online. This technique was supposed to decrease the sales of certain brick-and-mortar companies although a lot of business experts found themselves to be shocked to find out that the new and on the rise Fabletics brick-and-mortar stores were overly successful within their very first initial launch.
When you visit Kate’s online website, it will ask you which particular fitness activities you participate in giving you the option of cycling, gym, running or yoga as well as the option to mix it up. This feature has been added to the site so customers can see clothing in the group that they would ideally be interested in. As well as asking where you prefer to get fit at, giving you the options of a yoga studio, the gym, outdoors or at home so you can ensure that your workout clothing is appropriate for your surroundings as well as to your activities. As if that wasn’t enough detail they also ask you to choose a basic color scheme of the preferable colors so you rarely run into the issue of finding an item that you like, but not enjoy the color of it. They also ask what your body size is, to show you clothing that will best show off your figure. Kate has invested her company’s goals and visions in prospects to be beneficial to both the company and the customer with an outstanding rate of customer service and overall satisfaction. Kate puts pride into getting to know each customer a little bit better one little questionnaire at a time.
Kate has amazing deals on her clothing line such as two pairs of her exercise-friendly leggings for only 24$ for a limited time! Another super sweet deal that Fabletics offers is 15$ outfits for girls who find themselves on a tight budget. There really is something for everyone in her clothing brand. She has been coming out with a new chic look for January of 2017 and fans have been anxiously awaiting for next month’s new selection of fitness awarely designed clothing.
As you have seen in many movies, Kate is a passionate person, and that is one of the best qualities that stand out about her and allow her to prosper in her clothing business. Aside from her wild but classy fashion sense. She is a thrilling person and very inspirational as well as motivational.