Fabletics Embraces The Power Of Its Consumers

Fabletics is a well known athleisure brand that was started in 2013 by fashion forward actress and business woman Kate Hudson. The brand specializes in fitness wear that is functional, fashionable, and multipurpose. But the companies success is not just about their quality brand, they paid attention to the consumer trends and established themselves away from the traditional marketing machine and became a progressive consumer focused organization.

Fabletics began as an unconventional fitness clothing brand. The companies founders saw the rising interest in fitness for woman in the United States but there was limited fitness wear available. The team of Don Ressler and Adam Goldenberg, founders of TechStyle Fashion Group, partnered with Kate Hudson to create a new line of fitness wear that was function based but fashionable for lifestyles outside of fitness. The pieces would be trendy, comfortable, and above all reasonably priced for the average consumer.

This was a fashion brand that had never been done before, so when it came time to decide on the marketing path for Fabletics the founders continued to forge their own path. Data has shown that more consumers are choosing products based on crowd-sourced reviews. Online reviews have become the new trusted word for consumers on goods and services. Fabletics used this information to create a review-centric marketing campaign that allowed the online crowd to have the power of their success. It was another progressive leap for the athleisure brand and helped grow the company by more than 200% in its first years. As online review sites continue to grow, Fabletics embraces its customers opinions and recognizes the power and influence it brings to their brand.

While Fabletics has forged a new path in athleisure wear for woman, one of its greatest success features is its partnering founder Kate Hudson. She is a well known American actress who has proven that she can grow and run a thriving business with the best of them. She was not handed a ready made success to be the face of, rather she had to work with her team to overcome several setbacks and complications in the beginning. One of her greatest attributes for Fabletics is that she truly cares about the product and the consumers.

Hudson was very passionate about making sure that the brand provided a strong message of self beauty and empowerment for all woman. She wanted a variety of clothing pieces that worked for all body types and made women feel comfortable and beautiful while expressing their individuality. This has been a core value for the company and is the pride and center of all the designs she views. The Fabletics website provides an online tool to help customers view looks and pieces that appeal to their personality. The Lifestyle Quiz allows people to answer a few questions about themselves then filters the pieces that would work best for them. It’s just another consumer focused tool that Fabletics has to give their customers the personal touch they deserve.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Wengie Youtube Beauty Blogger Gives 10 Hair Hack Ideas

https:/www.youtube.com/watch?v=tK7YfnJtiiE

There are some amazing hair hacks out there that can improve the state of your hair. Wengie is a vlogger on Youtube that has a lot of great information about beauty. In her video “10 Hair Hacks Every Girl Should Know!” Wengie shows some amazing hair hacks.

 

Your hair needs certain vitamins to be strong and healthy. They are omega-3 fatty acids, vitamin A, vitamin C, folic acids, and biotin. If you take these your hair will be stronger and healthier than ever. The next hack is to clean your brush with hot water and shampoo. First remove old hair. You can scrub your hairbrushes with a toothbrush to remove old oil and grime. You can put a dryer sheet on your brush and run it through your hair. It will smell nice and will smooth frizzy hair. The fourth hack is to make a longer ponytail by making one further up and the other on the bottom. Get the top pony to cover up the bottom one, and you got one long one. Make a hair mask with coconut oil by letting it sit in your hair for 30 minutes. Wash it out afterwards. Pat dry and wring out hair after washing, don’t run. It will break the hair follicles. You can also use hairspray on hair that’s sticking up by spraying a makeup brush with hairspray and then brushing those stubborn hairs. Trim split ends by twisting pieces of hair and cutting the split ends that pop out. If you want wavy hair put your hair up in a ponytail. Then take sections of it and curl it. Take out the pony when you’re done. You can use corn starch or baby powder as a dry shampoo. Put it in at night, then blow dry it off in the morning. Last hack is to braid hair at night loosely with a gentle hair tie so it doesn’t damage your hair.